MARIETA LIVING: THE ART OF TEXTILES IN INTERIOR DESIGN


Founded with a love for exquisite fabrics and impeccable quality, Marieta Living is a Bulgarian brand that brings the spirit of haute couture textiles to interior design

marieta-living-photo.jpg
Marieta Azalieva

The journey began in Paris in 2017, when the company launched its interior textile projects, inspired by French weaving traditions. "For me, textiles embody movement, emotion, a way for a space to 'breathe'," says the brand's founder, Marieta
Azalieva. "A well-crafted fabric that captures light in a unique way transforms a space. This combination of natural materials, design and functionality inspired me to create Marieta Living – a brand for high quality interior textile solutions in linen, cashmere and wool, woven using traditional techniques that combine elegance, sustainability and individuality".

Why do we deserve to live surrounded by high quality linen products?

Linen is a fabric with history, character and an authentic aesthetic. It is natural, breathable and improves over time, providing a sense of comfort and harmony. Linen and other natural materials I work with provide visual elegance and comfort while contributing to a healthier and more natural home environment.

How do you create products for the Marieta Living brand?

I am inspired by the beauty of details and the emotion that well-chosen textiles can bring to a space. I work with prestigious French and Italian textile houses and develop exclusive fabrics with some of them.

At Marieta Living, we create bespoke textile solutions that make homes more flexible and harmonious – curtains and drapes, modular soft furniture and textiles for children's rooms. We choose fabrics not only for their aesthetics, but also for the way they interact with light, movement and space, transforming homes into more vibrant and harmonious worlds.

What inspired you to start Marieta Living?

I graduated from EDHEC Business School in Paris, where I developed a project focused on the creation and market realisation of eco-friendly and innovative textile products. This experience allowed me to deepen my understanding of textiles and develop a strategic approach to their commercial development – as a product, from concept and production to market positioning. I realised that good design alone is not enough – success depends on a combination of high quality materials, innovation and a clear business model. Marieta Living is a brand that embodies the spirit of French textile traditions, while adapting to modern interiors and the need for flexibility, individuality and sustainability. My mission? To work with fabric in a way that allows it to tell its own story – fluid, natural and timeless.

088 703 00 88

marietaliving.com

Изкуството на текстила в интериорния дизайн

Основана с любов към красивите материи и безупречното качество, Marieta Living е българска марка, която носи духа на висшата текстилна мода в интериорния дизайн. Началото е поставено през 2017 г. в Париж, когато компанията стартира с интериорни текстилни проекти, вдъхновени от френските тъкачни традиции. "За мен текстилът е движение, емоция, начин, по който пространството "диша" – казва основателката на бранда Мариета Азалиева. "Добре изработената тъкан, която улавя светлината по специфичен начин, преобразява помещението. Тази връзка между естествените материи, дизайна и функционалността ме подтикна да създам Marieta Living – бранд за висококачествени текстилни решения за интериора от лен, кашмир и вълна, които са тъкани по традиционни техники и съчетават елегантност, устойчивост и индивидуалност."

Защо заслужаваме да живеем, обградени от висококачествени продукти от лен?

Ленът е материя с история, характер и неподпра- вена естетика. Той е естествен, дишащ и става все по-красив с времето – носи усещане за комфорт и хармония. Ленът и другите естествени материи, с които работя, осигуряват визуална елегантност и уют, и допринасят за по-здравословна и естествена среда у дома.

Как създавате продуктите с бранда Marieta Living?

Вдъхновявам се от красотата на детайлите и емоцията, която добре подбраният текстил може да внесе в пространството. Работя с престижни френски и италиански текстилни къщи, а с някои от тях разработвам собствени материи.

В Marieta Living изработваме текстилни решения по индивидуални проекти,  които правят дома по-гъвкав и хармоничен – завеси и пердета, модулни меки мебели, текстил за детски стаи. Подбираме текстила не само по визията, но и по начина, по който взаимодейства със светлината, движението и пространството, превръщайки дома в по-жив и хармоничен свят.

Какво Ви вдъхнови, за да се впуснете в приключението Marieta Living?

Завърших EDHEC Business School в Париж, където разработих проект за създаване и пазарна реализация на екологични и иновативни текстилни продукти. Това ми даде възможност да задълбоча познанията си за материята и да изградя стратегически подход към нейното развитие като продукт – от идеята и производствения процес до позиционирането му на пазара. Разбрах, че добрият дизайн не е достатъчен – успехът зависи от съчетанието между качествени материали, иновации и ясен бизнес модел. Marieta Living е бранд, който въплъщава духа на френските текстилни традиции, но е адаптиран към съвременния интериор и нуждата от гъвкавост, индивидуалност и устойчивост. Моята мисия? Да работя с материята по начин, който ѝ позволява да разкаже своята история – флуидна, естествена и неподвластна на времето.

088 703 00 88

marietaliving.com

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