ADVERTORIALS

TANYA STANEVA: TRUST IS BUILT THROUGH CHARACTER

Tanya Staneva is a certified public accountant and managing partner at Staneva CPA. She has over 15 years of experience in financial audit, strategic financial consulting and building systems for internal control and risk management.

Which leadership trait helps you the most in creating a company that provides top-quality accounting and auditing services?

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GICHKA ARNAOUDOVA: ON RISKS, RESPONSIBILITES AND RESULTS

In a world defined by turbulent change, Gichka Arnaoudova is dedicated to helping businesses to turn instability into progress. As the Head of Bancassurance and Key Partners at Allianz Bulgaria, she has in-depth knowledge of the worlds of business and insurance, and knows how to combine strategic foresight with operational discipline, enabling clients to thrive.

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BORISLAVA BALTADZHIEVA: BEER INDUSTRY IS NOT FOR MEN ONLY

Borislava Baltadzhieva's professional journey in Carlsberg Bulgaria began in 2019, when she became brand manager of the legendary Shumensko. Three years later, her enthusiasm and achievements secured her the position of senior brand manager for Shumensko. In this role, Borislava delivered a number of successful projects. She repositioned Shumensko, launched a series of innovations such as 100% Malt and Author's Brew and successfully developed young talent within the team.

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MILENA ORGANDZHIEVA: ON MEDICINES AND PEOPLE

More effective, sparing and accessible medicines and therapies: millions of patients around the world now have a chance for a better life and health thanks to the solutions of the biopharmaceutical company MSD. Thirty years ago the company opened a representation in Bulgaria as well. Its managing director, Milena Organdzhieva, took up the position in the pandemic year of 2021 and quickly turned MSD Bulgaria into a leader in the prescription medicines market.

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VESELKA GORANOVA: LIFE SWEET AS CHOCOLATE

For more than a century now, the chocolate bonbons and pralines of the Belgian brand Leonidas have been synonymous with elegance, refinement and incredible pleasure. Veselka Goranova is one of the people who help us enjoy them to the fullest. Two years ago, she took over the development of a Leonidas franchise shop in Varna. Today, the shops under her management are three: cosy, delicious places where we can surrender to the universe of Leonidas' remarkable flavours.

What professional path did you follow before Leonidas became part of your life?

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INESSA ANKOVA AND THE MASTERS OF GRAPHIC DESIGN

Welcomed by the packaging, sent off by the product: this paraphrase of the famous Bulgarian proverb describes well the significance of good graphic design for a brand's market success. Modern World Studio, a packaging graphic design company, has mastered this rule to the state of the art. For more than 20 years, it has helped Bulgarian and foreign manufacturers reach new markets and audiences. Inessa Ankova, co-founder and managing partner, tells us more.

How did you turn Modern World Studio into a preferred partner on the Bulgarian and international markets?

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GENA SABEVA: THE FUTURE OF SLEEP

Gena Sabeva is the founder and visionary of Rematrak AD – a socially responsible, environmentally friendly and profitable project that is entering the BEAM growth market of the Bulgarian Stock Exchange.

What is your next step now?

We will provide a comprehensive solution for the collection of end-of-life mattresses. We are working on a new business model that engages stakeholders – municipalities, hotels, shops and private clients. Our ecosystem includes mattress production, marketing and sales and reaches recycling.

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SHAPING THE NEXT GENERATION OF DATA PROFESSIONALS

In technology, talent does not simply emerge - it is shaped. It grows at the intersection of academic foundations, real-world experience and the guidance of professionals who understand where the industry is heading next. In a world where artificial intelligence, big data and machine learning are redefining entire business sectors, the question is no longer whether young professionals will need to adapt, but how well prepared they are to do so.

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