business in Bulgaria

The year 2026 will be a watershed moment for businesses in Bulgaria – starting in January, the country will adopt the euro as its official currency, and companies will begin the gradual implementation of the EU's Standard Audit File for Tax (SAF-T). Both changes are a serious challenge for every business. However, with the accounting firm Business Capital, the transition will go smoothly. Veselina Pazheva, the founder, explains how.

How does Business Capital handle the main challenges related to the transition to SAF-T?

Online gaming is taking up an ever-growing part of the lives of modern digital people – and for a company to stand out in such a dynamic market, it needs much more than a solid investment in infrastructure. To win players' hearts and become synonymous with quality entertainment, an ambitious company in this sector requires a clear marketing strategy, strong ideas, smart positioning, and a united team of professionals who believe in their mission and know how to make it a reality.

DawnForge Studios is one of those digital agencies where innovation, vision and expertise create effective strategies that help their clients get the most out of the modern online environment. At the heart of DawnForge Studios' success are Teodor Yordanov and Martin Nikolov. Martin has extensive experience in digital marketing and web development and is responsible for the studio's overall production and its projects' long-term visibility. Teodor loves the logic behind programming.

Borislav Donchev is an entrepreneur and the founder of Cleopatrabg.com and MAX Digital. He is recognized as one of the most prominent experts in digital marketing and business growth strategies in Bulgaria. In 2025, he was named among the country's Top 100 Executives.

How did the idea for the Cleopatra adult store come about?

Prices today change faster than the click of a mouse, and the survival and success of online retailers depend on how well they understand their market and competitors. Intuition alone is no longer enough – what is needed are data, accuracy and speed. This is where Pricemind comes in – a Bulgarian software solution that uses artificial intelligence to transform price monitoring and pricing from a chaotic process into a precise strategy.

In an era where the mere flutter of a tweet can topple giants and brand fortunes shift with the speed of a rumor, one asset endures: reputation. Elisabeth Krez, the indomitable Executive Director of Arecina, has carved her name – quietly but indelibly – into this landscape. Amid Europe's patchwork of languages and ambitions, she stands at the helm of a communications company that does not merely speak for its clients, but listens for the pulse beneath the words.

LetKnow Pay is a reliable partner to any venture and enterprise that wants to stay ahead of the curve. The EU-regulated crypto payment service allows smooth integration and reliable transfers of currencies, defined by robust technical support and excellent customer service.

The first agricultural revolution arrived with the development of farming. The second came with industrial agriculture. Today, Elizaveta Baranova and her team at AGROPHENOLS are quietly driving another dramatic change – one based on transforming agricultural waste into a variety of useful and healthy products. After achieving success in Portugal and other countries, she is now ready to bring her company to Bulgaria.

This year, the German Christmas Market celebrates a remarkable milestone: 15 years since Sofia hosted the very first Christmas Market in Bulgaria. What began as a bold experiment has grown into a cherished annual tradition, setting the standard for festive events across the country. The event takes place under the patronage of the Embassy of the Federal Republic of Germany, highlighting its cultural significance and international recognition.

Aneta Hristova has done it. Almost 20 years ago she founded ATP Konsult. In the time that has passed since then, she has built a respectable and modern accounting practice that offers high-quality tailored solutions to small and mid-size companies. Accounting, taxes, payroll, finance – in all these fields ATP Konsult strives to offer comprehensive solutions and services that help both established businesses and startups make the most of the market and their output. Aneta Hristova shares more.

Let's be honest – catering might seem like an invisible detail, but it is the one everyone notices. The quality of the food can determine whether your corporate event is remembered as a highlight or quietly filed under "mediocre" and quickly forgotten.

With White Bite Catering, you can be sure that your event will be elegant, delicious, and memorable in the best possible way.

With the real estate market in Bulgaria upsurging – prices have increased by 15% in the first trimester of 2025 – everyone is asking one big question: what is going to happen next? Most analysts predict that the upsurge is bound to continue at least until the end of the year – a sign for both investors and first-time buyers that they have to act fast.

When you buy or sell property, apply for a mortgage or other bank loan, or do other business activities, you need the help of Revex Ltd. The company for professional evaluation of properties and assets works with professionals with over 20 years of experience in the field who constantly work on perfecting and upgrading their skills. Engineer Varban Marinov, Managing Partner, shares more.

Professional evaluation of properties and other assets - why do we need it?

That is exactly what JTN does – an international market research company with over 10 million respondents across 80+ countries. The agency is a leader in building digital panels and conducting comprehensive, in-depth, practically oriented studies.

At the helm of JTN is Danyo Dimitrov – a visionary with experience in international business and data-driven innovation. Under his leadership, JTN is setting new standards for responsible, intelligent and impactful use of data.

Everyone now knows how to "target correctly". Algorithms today understand our habits with uncanny precision – they "know" when we're hungry, what we searched for yesterday, and even what we're likely to buy tomorrow. And yet, despite this unprecedented accuracy, advertising is starting to sound increasingly the same. Messages are blurring together, and brands seem to be speaking with one and the same voice. The result is a perfectly targeted emptiness – ads that reach us flawlessly, but leave no real impression.

Meet the three partners behind Xplora – a leading integrated digital marketing agency in Central and Eastern Europe. Known for their long-term relationships with clients and their commitment to making the business environment better through knowledge sharing, mentoring, and social impact. Xplora was recently named one of the most preferred employers in Bulgaria.

Alexander Markov, Partner and Business Development Director

After joining the MFG team in 2021, Dilyana Landzheva had worked on key projects vital to the group's development – such as securing its insurance licence. In early 2025, she became Deputy CEO of Instinct Insurance.

Blockchain technologies and cryptocurrencies are no longer a novelty. They often make the news – sometimes for their astonishing market performance, and sometimes for their spectacular price drops. However, when we zoom out from day-to-day fluctuations and focus on the bigger trends, we quickly realize that blockchain and crypto are not just here to stay – they are the future of markets, economies, and ultimately, our lives.

Spare funds, desire for a stable investment and... hesitation about the wisest way to proceed – many people today face this dilemma. The Bulgarian crowdfunding platform Afranga is the answer. It offers companies an innovative way to raise capital and people with spare funds the chance to invest in high-potential ventures bypassing intermediaries or hidden clauses. Its founder, Svetlin Sabev, explains how.

What exactly is Afranga?

Translation was one of the first human activities to be transformed by the rapid rise of generative AI models. But is the field at risk of extinction? For Orlin Georgiev, founder of the respected translation and legalisation agency Prevodachi.eu, the answer is a firm no. A passionate innovator with a clear vision for the future of both humanity and business, he believes that artificial intelligence will support – rather than replace – the skills and expertise of qualified human translators and editors.