NOVA ART SPACE: THE LATEST LOCATION FOR ART AND BUSINESS


Spartak Atanasov, owner, on the revamped gallery that brings established and emerging artists together with art investors

nOva art space gallery spartak atanasov.jpg
Spartak Atanasov, owner and manager of nOva art space gallery

With its impressive buildings, exclusive boutiques and some of Bulgaria's most important institutions, Sofia's Saborna Street has a distinctive, unique atmosphere. For the past six years, nOva art space has been adding a much-needed artistic touch to this remarkable spot on the city's map. Under the direction of the young but ambitious Spartak Atanasov, nOva art space has established itself as a place where contemporary Bulgarian art finds new audiences and contexts, and where art lovers discover inspiration, new names and investment opportunities.

Following the gallery's impressive success, Mr Atanasov has taken the next logical step in its development - nOva art space now occupies double the space.

nOva art space has been located on the iconic Saborna Street for six years - and it has just expanded once again. What can we expect from the newly renovated and expanded space?

The gallery and the team behind it have more than 20 years of experience in organising and presenting art exhibitions and projects, and the expansion of nOva art space isn't just physical - it's a conceptual upgrade. The doubled space allows us to offer more opportunities to collectors and investors as well as artists. On the one hand, it gives us the freedom to present established masters and contemporary creators with great potential in contexts that highlight their value. It also transforms the gallery into an even more functional venue for cultural and business events.

In the new space, collectors will discover a balance between classical and modern interpretations of art, while corporate clients will find a platform that bridges business and culture.

How do you select the contemporary artists to be presented in the nOva art space?

First and foremost, we rely on our experience and intuition. We don't follow external opinions - we choose artists who not only impress with their style and technique, but also bring an innovative vision. We monitor both the artist's artistic development and the dynamics of the art market in order to offer our audience works that are not only aesthetically striking, but will also stand the test of time.

The gallery plays a key role in shaping artists' careers - our commitment doesn't end with exhibiting their work. We work to position them with collectors and investors to ensure that their art gains lasting recognition and value.

You also exhibit old masters. How do you manage to avoid clichés and present them in a fresh, fascinating way for contemporary audiences and collectors?

At nOva art space, classical art is not a frozen relic of history - it's an asset that continues to play an active role in the contemporary art market. We present established masters in dialogue with today's world - through contrasting juxtapositions, innovative exhibition formats and contextual analyses that highlight their investment potential.

Our focus is to present these works not as museum pieces, but as a dynamic part of the collector's market - desirable, recognisable and of lasting value. Each exhibition is carefully curated to provide a fresh perspective for both collectors and the general public.

What is the art market like in Bulgaria today - and what do you see in the future, based on your work with nOva art space?

The Bulgarian art market is currently in a very dynamic phase - classical artists remain in demand and continue to increase in value, but there is also a growing interest in investing in contemporary art. This is a natural evolution that is mirrored on the global stage - while established names remain stable assets, the new generation of artists is beginning to attract more and more public attention.

Our role as a gallery is to act as both an intermediary and a keen analyst of these trends - offering solid investment opportunities in classic art and identifying contemporary talent with the highest growth potential. The expansion of the nOva art space is a clear sign that this market has a future and that quality art continues to be a sustainable investment.

Not just a space for art, but also for events and business - how has nOva art space established itself as a hot spot for all kinds of business and cultural events?

The gallery is not just an exhibition space - it is a platform for cultural and business exchange. nOva art space hosts corporate events, boutique presentations and meetings for collectors and investors who want to do business in a highly aesthetic environment.

Art has always been associated with people who shape tastes, invest with foresight and create cultural value. In this sense, the gallery is not just an exhibition space, but a place where business and art meet in the most natural and direct way.

Our ambition is for nOva art space to be a centre not only for art lovers, but also for business visionaries - those who understand that cultural capital is a long-term investment.

Sofia, 3 Saborna St, level -1, phone: 0888 426 610

FB: artspacenOva

Instagram: nova_art_space

nOva art space: Най-новата локация за изкуство и бизнес

Спартак Атанасов, собственик, за обновената галерия, която среща утвърдени и млади творци с инвеститори в изкуството

Със своите впечатляващи сгради, ексклузивни бутици и някои от ключовите институции на държавата, софийската улица "Съборна" има специфична, неповторима атмосфера. Вече шест години художествена галерия nOva art space добавя нужната нотка артистизъм към тази забележителна част от картата на града. Под ръководството на младия, но амбициозен Спартак Атанасов, nOva art space се утвърди като място, където съвременното българско изкуство намира нови публики и контексти, а ценителите му откриват вдъхновение, нови имена и възможности за инвестиция. След впечатляващия успех на галерията, г-н Атанасов направи следващата логична стъпка в развитието ѝ – nOva art space вече заема двойно по-голяма площ.

nOva art space е на емблематичната улица "Съборна" вече шеста година – и отново се разшири. Какво ни очаква в обновеното и разширено пространство?

Галерията и екипът зад нея имат над 20-годишен опит в реализирането и представянето на арт изложби и проекти, а разширяването на nOva art space не е просто физическо – то е концептуално надграждане. Двойно по-голямото пространство ни позволява да предлагаме повече възможности както за колекционери и инвеститори, така и за артисти. От една страна, то ни дава свободата да представяме утвърдени майстори и съвременни автори с висок потенциал в контексти, които подчертават стойността им. От друга – превръща галерията в още по-функционално място за културни и бизнес събития.

В новото пространство колекционерите ще открият баланса между класиката и модерния прочит на изкуството, а корпоративните клиенти – сцена, която свързва бизнеса с културата.

На какъв принцип подбирате съвременните творци, които представяте в nOva art space?

На първо място се доверяваме на нашия опит и вътрешно усещане, не робуваме на чуждо мнение – избираме автори, които не просто впечатляват със стил и техника, но и имат новаторска визия. Следим както художественото развитие на артиста, така и динамиката на пазара, за да предложим на нашата публика произведения, които са не само естетически въздействащи, но и ще издържат проверката на времето.

Галерията има ключова роля в изграждането на автори – нашият ангажимент не приключва с експонирането на творбите им. Работим за тяхното позициониране в средите на колекционерите и инвеститорите, за да можем устойчиво да наложим творчеството на конкретния автор.

Излагате и стари майстори. Как успявате да избягате от клишето и да ги покажете по нов, интригуващ за съвременната публика и колекционери начин?

В nOva аrt space класическото изкуство не е застинала история, а актив, който продължава да бъде част от съвременния арт пазар. Представяме утвърдените майстори в диалог с днешния свят – чрез контрастиращи съпоставки, иновативни изложбени формати и контекстуални анализи, които подчертават инвестиционния им потенциал.

Нашият фокус е да покажем тези произведения не като музейни експонати, а като динамична част от колекционерския пазар – търсени, разпознаваеми и с устойчива стойност. Всяка изложба е внимателно селектирана, за да осигури нова перспектива както за колекционерите, така и за широката публика.

Как изглежда пазарът на изкуство в България днес – и какво бъдеще му предвиждате според наблюденията си в работата с nOva аrt space?

Българският арт пазар се намира в много динамичен момент – класическите автори продължават да бъдат търсени и да увеличават стойността си, но нараства и интересът към инвестиции в съвременно изкуство. Това е естествена еволюция, която наблюдаваме и на глобалния пазар – утвърдените имена остават стабилни активи, но новото поколение автори започва да привлича все повече вниманието на публиката.

Нашата роля като галерия е да бъдем медиатор и много точен анализатор на тези тенденции – да предложим стабилни инвестиционни избори в класическото изкуство и да идентифицираме съвременните таланти с най-висок потенциал за растеж. Разширяването на nOva art space е ясен знак, че този пазар има бъдеще и че стойностното изкуство остава устойчива инвестиция.

Не просто място за изкуство, но и за събития и бизнес – как nOva аrt space се утвърди като горещ адрес за всякакъв род делови и културни събития?

Галерията не е само изложбено пространство – тя е платформа за културен и бизнес обмен. nOva art space е домакин на корпоративни събития, бутикови представяния и срещи за колекционери и инвеститори, които искат да правят бизнес в среда на висока естетика.

Изкуството винаги е било свързано с хора, които формират вкусове, инвестират далновидно и създават културна стойност. В този смисъл галерията не е просто място за изложби, а пространство, където бизнесът среща изкуството по най-естествения и пряк начин.

Нашата амбиция е nOva аrt space да бъде средище не само за ценителите на изкуството, но и за визионерите в бизнеса – тези, които разбират, че културният капитал е дългосрочна инвестиция.

София, ул. "Съборна" 3, ниво -1 
0888 426 610
FB: artspacenOva
Instagram: nova_art_space

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