ADVERTORIALS

MIHAELA YORDANOVA: DESIGN OF SUCCESS

One year: this was enough for the young, enthusiastic and ambitious designer Mihaela Yordanova to establish her boutique advertising agency on the market. ALICE DESIGN STUDIO specialises in graphic and web design, establishment of corporate identity, production of diverse advertising materials and the BTL organisation of events.

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PENKA RAYCHEVA: CLOTHES THAT TOUCH THE HEART

The stunning colours and shapes of Bulgarian traditional clothes, the bright costumes of majorettes and dancers, the fun and scary carnival costumes, the cute costumes for kids' theatre plays, the beautiful and comfortable school uniforms... we rarely stop to think about the people who create the colourful clothes that surround us in our everyday life and during special events.

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VESELA MANGEYNA: (RE)DEFINING FEMALE POWER

Modern women have been trying to reclaim strength and power from men since the 1960s. As a result, we saw many stories of female successes accompanied by lots of stress and competition with men. In the 2020s, we all wonder if women empowering is done right. Is competition with men and demonstration of strength the only way for women to thrive and prosper? 

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VELIKO TARNOVO MUNICIPALITY IMPLEMENTS AUTOMATED BACKUP AND RECOVERY SOLUTION REDUCING CAPITAL INVESTMENT

The platform has replaced the preceding self-written backup scripts and outdated anti-virus program in the Municipality.

THE CHALLENGE

"We needed an automated backup and recovery solution that doesn’t require a large capital expenditure," stated Pavel Hristov, Ph.D., Head of the IT department of Veliko Tarnovo Municipality. “In addition, we wanted a higher-level cybersecurity solution to protect our constituents’ data, and we got that with Acronis Active Protection.”

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WHAT ARE THE VALUES THAT CONNECT MODERN BULGARIANS?

In 2022, Interpartners Communication Group, a Bulgarian public relations leader, celebrated its 30th anniversary in a truly special way. It commissioned two surveys to Research Center Trend, that focused on the values of the Bulgarians as a nation and the ethics of the local communication industry. The results were announced on 25 January during a special event dedicated to improving the teamwork between communication agencies and the media.

The results of The Values That Connect Us survey paint an intriguing picture of a nation and professional guild in a state of flux.

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LOZENETZ UNIVERSITY HOSPITAL: TRADITION IN QUALITY CARE AND AMBITION FOR INNOVATIONS

Its new director, Dr Hristo Stoyanov, shares more about the hospital's traditions and the latest news.

What makes Lozenetz Hospital like no other in Bulgaria?

We are proud that continuity in our hospital is alive thanks to the efforts and the upgrading of the invaluable experience of generations of doctors, nurses and other professionals. We have also always been a standard for quality services and care for the patient. 

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CONNECT ME: THE COLOUR OF THE DIGITAL CHAMELEON

Chameleon is not the obvious choice for a mascot of a company that has essentially redefined the business field where it operates. For Connect Me, a digital marketing leader, the chameleon was the perfect choice. The animal that changes its colour to blend better with the environment is the perfect embodiment of Connect Me business philosophy.

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ICGB: THE POWER OF ENERGY INDEPENDENCE

When Russia attacked Ukraine, in February 2022, the idea of Europe's energy independence suddenly left the field of theoretical concepts and became a harsh reality. In Bulgaria, it was a bit harder than in most other states, as the country's supplies were heavily dependent on Russia.

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