LVLAW&MEDIATION: TRUSTED PARTNER TO BUSINESSES


Corporate law, trademark protection and mediation: LVLaw&Mediation is a practice that helps big and small businesses to thrive by taking care of their legal representation in these crucial fields of law

LVLaw&Mediation Lyubka Vasileva.jpg

Founded by Lyubka Vasileva, an attorney with over 25 years of legal experience and 15 years of experience as a mediator, it offers tailored solutions for each case.

What, in your opinion, is in the core of a successful law firm today?

For me, the most important measure of success is client satisfaction and building a strong lawyer-client relationship based on mutual trust and respect. To achieve this, professionalism is mandatory, but not sufficient. Sensitivity to the client's needs, honest and open communication, flexibility, and adaptability are all essential. Cooperation between lawyer and client is key, and this is the basic principle on which the work of my law practice is built. A good attorney must be able to listen to understand what is important to the client in a particular situation and, depending on the particular needs, to be able to suggest different approaches to resolving it. Therefore, in addition to pure legal services, LVLaw&Mediation also offers resolving disputes through mediation. Understanding alternative dispute resolution methods and using the soft skills learned in practice as a mediator broaden the approaches the clients can benefit from.

What are the main corporate law cases that you have met during your practice? What is the profile of your corporate clients?

In my over 25 years of practice as in-house lawyer in various organisations, such as leading Bulgarian banks and commercial and public companies, I have dealt with a variety of corporate law cases – from company registration, advice on corporate governance, preparation and organization of general meetings, drafting of various documents, including substantiated reports for transactions under Article 114 of the Public Offering of Securities Act, etc., to participation in negotiations and drafting of documentation for mergers and acquisitions, notifications to the Bulgarian Commission for Protection of Competition, representation in different court and administrative proceedings, etc. This experience is the basis for the decision to focus the activities of LVLaw&Mediation mainly on legal services for businesses whose problems I know best and can be most useful in solving. To this day, I still work with some of my former employers. Besides well-established companies, the clients base also includes entrepreneurs who are just starting their businesses and foreigners interested in registering or protecting trademarks in Bulgaria or the EU.

What does trademarks protection in the EU look like? What is the most important thing a company should know about the process?

A well-recognised brand is a valuable asset, it "sells" the associated goods or services and creates a loyal consumer base. Large market players are aware of these advantages, but startups often overlook the need for brand protection.

The registration of a trademark gives its owner absolute rights over it, including protection against its use by competitors. This protection is territorial – trademarks registered as national in one EU country are protected only there, while those registered as EU trademarks are protected in all member states. The protection may furthermore be extended to third countries by means of international registration under the Madrid Agreement and the Madrid Protocol.

The consideration of what territorial scope of protection to seek is made on a case-by-case basis and depends both on the business strategy of the applicant and on possible obstacles to registering the mark in a particular territory. One of the primary areas of practice of LVLaw&Mediation is assisting clients in selecting an appropriate strategy, registering and protecting trademark rights, and resolving related disputes, including through mediation.

Mediation has been around in Bulgaria for some time but is still rarely used. What are its advantages in resolving disputes between organisations?

Mediation offers a different approach to dispute management and resolution. At its core is the model of principled negotiation – the concept that there are specific interests (needs, concerns, long-term goals, etc.) behind the stated positions of the disputants. A lasting solution must satisfy the interests of both parties and, where this is not possible, should be based on objective criteria considered fair by both parties. The mediator helps the disputants overcome their emotional reactions and explore these deeper levels of conflict, thereby discovering alternative options to satisfy their interests and finding solutions that meet the interests of both parties. Even when such a solution cannot be found, mediation improves communication between the parties and helps to preserve their relationship, which is essential if they have to continue working together. Other advantages of mediation are the avoidance of publicity due to the confidentiality of the procedure, the fact that the parties retain control over the decision and can tailor it to suit their specific business interests, the flexibility and speed of the procedure, and the much lower costs compared to court proceedings. Last but not least, there are mechanisms to enforce the settlement agreement reached in mediation, including in other jurisdictions.

In July 2024, Bulgaria will introduce compulsory judicial mediation. What do you expect to change?

The introduction of a compulsory first meeting in a mediation procedure is a step forward in building a culture of peaceful dispute resolution and will lead to increased public awareness of the benefits of mediation. However, judicial mediation has its limitations in terms of the types of disputes, the choice of mediator and the procedure's duration. So, I expect this to result in growth in out-of-court mediation as well. Especially in complex disputes requiring specific expertise, such as intellectual property-related disputes, construction disputes, etc., resorting to a specialized out-of-court center or individual mediator will enable the parties to choose a mediator with the appropriate qualifications for the specifics of their dispute, thereby significantly increasing their chances of finding a solution.

Sofia, 5 Lachezar Stanchev St, Sopharma Business Towers, Building A, floor 19

phone: 0887 934 191 

office@lvlawmediation.com

lvlawmediation.com

  • COMMENTING RULES

    Commenting on www.vagabond.bg

    Vagabond Media Ltd requires you to submit a valid email to comment on www.vagabond.bg to secure that you are not a bot or a spammer. Learn more on how the company manages your personal information on our Privacy Policy. By filling the comment form you declare that you will not use www.vagabond.bg for the purpose of violating the laws of the Republic of Bulgaria. When commenting on www.vagabond.bg please observe some simple rules. You must avoid sexually explicit language and racist, vulgar, religiously intolerant or obscene comments aiming to insult Vagabond Media Ltd, other companies, countries, nationalities, confessions or authors of postings and/or other comments. Do not post spam. Write in English. Unsolicited commercial messages, obscene postings and personal attacks will be removed without notice. The comments will be moderated and may take some time to appear on www.vagabond.bg.

Add new comment

The content of this field is kept private and will not be shown publicly.

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

Discover More

DESISLAVA ANANIEVA AND THE INTERIORS OF TODAY AND TOMORROW
The perfect interior is possible, when it is in the hands of experienced interior designers who are knowledgeable and wise enough to match the clients with the solutions that work best for their taste, budget, habits, and needs.

HRISTINA MASLAROVA: CREATING MORE SUSTAINABLE SOLUTIONS
Each modern building, be it a skyscraper or a family house, is a materialized dream: a dream of successful business buzzing in bright, comfortable offices or of cozy living in a healthy environment full of sun and joy.

KRASIMIRA HRISTOVA: EXAMINING THE SECRETS OF OUR HEARTS
We take our cardiovascular health as given until we realise that our heart might have some problems. Luckily, modern echocardiography is more than capable of helping.

MARIYA TOSHKOVA, PHD, IN THE WORLD OF DIGITAL MARKETING
The proper modern digital marketing is a key part of the success of any company today – and this means professionals that are always in line with the latest novelties in the field.

DR MARTA DONCHEVA: DELICATE PROFESSIONALISM
Dr Marta Doncheva, co-founder of Mclinic, is a specialist in gynaecology and obstetrics with 30 years of experience.

NADEZHDA KARAKASHEVA: CALMER AND MORE PROTECTED WITH LEX INS
In this constantly changing world, in which uncertainty is the only certain thing, it is important to know that we can rely on trusted partners who help us be confident and calm in each aspect of our lives.

ZHENI ILIEVA: THE MUTED SALES AFICIONADO
From a life-sized PORSCHE 911 TARGA made entirely out of corrugated cardboard to advertising displays with integrated 3D visualizations and sustainable toys that unlock children's imagination and creativity – since 2000, Zheni Ilieva, founder o

YOVA CHEMSHIROVA: THE TRADITION TO SUCCEED
Attorney at law Yova Chemshirova is a third generation lawyer with a clear vision of her professional mission – to defend the rights and interests of individuals and companies, to offer complex approaches and to seek nonstandard solutions.

VESKA VOLEVA: BRAVELY MOVING AHEAD
Many people are justifyingly stupefied by the complex contracts they sign with banks. Attorney at law Veska Voleva is not one of them.

VALERIA LAZAROVA AND THE PERFECT EVENT
Non-standard solutions and effective organisation, based on years of experience - everything organised by Beyond Events invariably stands out with its bravery, careful planning and knowledge of the business.

VALENTINA KRASTEVA AND THE POWER OF LAW
The lawyer's profession is for people who want to help in restoring justice and are capable of mastering complex legal matters and court practice, but have also preserved their humanity and compassion to their clients.

TSVETELINA TRAYKOVA: DEFENDER OF THE VULNERABLE
Family lawsuits, especially ones about custody and divorce, can deeply traumatise both children and parents.