HR leaders Bulgaria

TINQIN is a dynamic and rapidly expanding IT company specializing in innovative digital solutions for the insurance sector. In 2023, TINQIN became part of Be Ys Group, a leading insuretech company, specializing in trust services and digital identity solutions, ensuring compliance with legal and regulatory requirements. Today, TINQIN employs over 530 IT professionals across its offices in Sofia and Varna, with many working in hybrid or fully remote roles.

Foundever is a company dedicated to creating outstanding customer experience for its clients, and its Bulgarian office is a vital part of this mission. This was the reason to talk to its HR Manager, Zornitsa Palamarova. She has degrees in Marketing, PR and Advertising and has many years of experience in marketing, sales, and management of administrative processes. In 2022, she became the HR Manager of Foundever Bulgaria, and in the last two years she has been ranked among the TOP 100 HR Managers in the country.

TIP TRADE is a company offering accounting and administrative services with a focus on professionalism, precision and a personal approach to clients. The TIP TRADE Group also includes Tip In, an insurance broker, and SOGO Finance, a company that offers operational leasing of motor vehicles. Through the combined efforts of its teams and the synergy between the group's companies, TIP TRADE offers a comprehensive package of services that saves clients time, resources and administrative burdens.

For many companies, hiring employees from other countries is the only way to maintain their competitive edge. However, recruiting and working with people from different cultures and countries can present significant bureaucratic, logistical and cultural challenges, and Nomad Partners offers a reliable, all-in-one solution. For eight years, the company has been finding the right employees for its clients while constantly improving its services. Its latest offering is an integrated solution called Nomad Campus. CEO Marin Demirovski shares more details.

These include IT, telecommunications, finance, energy, sales, manufacturing, construction, pharmaceuticals, and professional services, among others. With deep expertise in talent acquisition and HR consultancy, the company is renowned for bridging the gap between business needs and exceptional talent. Its strength lies in a team of dedicated consultants and HR professionals who deliver tailored solutions, expert guidance, and outstanding service.

Once seen as administrators or "process police," we have now become strategic business partners – shaping culture, driving performance, and contributing to business growth. At the heart of this evolution is a fundamental truth: great teams build great companies. Building a great team is never an accident, nor a one-time task. It is an ongoing process that includes the following steps.

Strategy before recruitment

In today's fast-paced world, understanding the trends and needs of the labour market has never been more important – for both companies and talent. Antal International is a trusted partner that helps every professional and organisation make the most of their situation and build a solid foundation for the future. The international company has been present in Bulgaria since 2005 and opened a new office in the country in 2023. The move was spearheaded by Vassil Pavlov, a professional with almost 20 years of experience in recruitment.

For years, Bulgaria has not only been an "exporter" of talent and work force – the challenges of global business have forced many locally based companies to seek and attract qualified and reliable workers from outside the EU. Since 2017, the Bulgarian company Global Jobs has been an experienced and reliable partner in this complex and bureaucratically demanding process. In 2024, its trademark was EU registered. This important step is part of the company's strategy to build a reputation as a trusted partner – both for job seekers and corporate clients.

In 2024, her impactful leadership, dedication to employee engagement, and ability to drive cultural and operational excellence in complex, fast-paced environments were recognised by the Bulgarian Association for People Management (BAPM), who awarded her the HR Director of the Year award. Anastasia is known for leading with empathy, clarity, and purpose.

What makes your role at Sutherland different and exciting compared to your previous positions?