ADVERTORIALS

SHADOWS OF POWER: THE DUAL FACE OF LEADERSHIP

Leadership today is not a static concept, but an evolving process that passes through different stages – from traditional transformational and democratic management to a modern integrative approach. Integrative leadership is emerging as the most flexible and sustainable model for situational management of people, business and technology, combining the best elements of other management styles.

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TALENTS CHOOSE: THE NEW RULES OF THE LABOUR MARKET

Toni Popova is a psychologist and owner of InfoSite Ltd, a company specialising in recruitment and personnel selection services. She graduated in Applied Psychology and has established experience in strategic recruitment, assessing candidates' potential and building effective partnerships between businesses and talent.

What are employees looking for today when considering a change of workplace?

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BETWEEN LIVING AND WORKING: A DIFFERENT KIND OF INTERIOR

For the new generation of professionals, entrepreneurs, and investors, home is rarely just a home. It is equally a place for living, hosting, and expressing identity. This duality defines a recent project by
arch. Tanya Haralampieva, founder of Studio Pure Design – a Sofia apartment with panoramic views of Vitosha, designed to seamlessly shift between the quiet private life and professional gatherings.

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GET YOUR MEDICAL TREATMENT IN BULGARIA

The national information campaign Get Your Medical Treatment in Bulgaria. Stay, Smile, Believe! was officially launched by its creator, Dr Branimir Kirilov, during the international Bulmedica Buldental exhibition, on 15 May. The most significant event for the medical sector in Southeast Europe became the stage for presenting a mission aimed at strengthening the reputation of Bulgarian dental medicine and encouraging people to choose local expertise.

Who is Dr Branimir Kirilov?

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WHEN EVERYTHING IS FINE: ON THE OTHER SIDE OF ACHIEVEMENT

There are two tragedies in life – not achieving your dreams and achieving them. The aphorism often attributed to Oscar Wilde aptly captures the invisible yet tangible drama of those who have succeeded in life and their professional careers. Paradoxically, they often find it difficult to fully enjoy their success. Something is missing in their personal formula for happiness…

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BULGARIMMO: LUXURY IS NOT ABOUT SELLING EXPENSIVE PROPERTIES

Today, time is the most valuable resource. In the rush of everyday life, each of us seeks to optimise tasks and rely on trusted partners. This is why the real estate agency Bulgarimmo has developed a working model in which its various services naturally complement one another. The company's goal is to offer a complete solution and support the client at every stage – from the initial idea to the final result.

What sets you apart from "traditional" real estate agencies?

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KAZANLAK: TOWN WITH A UNIQUE FRAGRANCE

The fragrant oil-bearing rose is a popular and much-loved symbol of Bulgaria, and Kazanlak is the place where it blooms most luxuriantly. For centuries, the town has been a centre of rose production, while its impressive historical and archaeological landmarks make it a favourite tourist destination.

As deputy chair of the Association of Mayors of European Cities with Essential Oil Production, what do you think makes Kazanlak truly unique?

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