Daniel Radulovich, General Manager of Zepter Bulgaria, on the technology that brings health and comfort
From masterpiece cookware and cosmetics to advanced hyperlight eyewear and cutting-edge purifiers for air and water, Zepter is a leading company that shows a daily commitment to the health and well-being of its clients. Each of its products is designed and manufactured with the latest scientific research and attention to detail, consistently delivering on its promises. Daniel Radulovich, General Manager of Zepter Bulgaria, shares more insights into the brand's dedication to better living.
This year, Zepter Bulgaria is celebrating its 32nd anniversary. What have been the most exciting events for the company over these years?
At Zepter, every day brings a new sense of excitement about the work we do. For over 32 years, we have helped hundreds of thousands of Bulgarians live healthier, more fulfilling lives, and we continue to do so. Each new technology, every innovative product, and every research breakthrough from Zepter International is not just exciting for those of us within the company, but for society as a whole. Our greatest successes, however, can be found in personal stories – each time a client's long-lasting health issue is resolved, it's a victory for us because we see firsthand how Zepter's technology truly transforms lives.
How has the company helped Bulgarian consumers cook healthier and tastier meals?
Zepter gained its initial global recognition through its patented masterpiece cooking technology. Today, our masterpiece cookware for healthy food preparation is known in almost every household – something we take great pride in. Zepter masterpiece cookware creates an entirely healthy cooking environment, made from 316L medical-grade stainless steel that ensures no harmful toxins are released into the food. The solid metal lid, the ability to cook at lower temperatures, and the acuthermal base form a closed cooking cycle, allowing us to prepare food without water, oil, and preserve the nutrients in the food.
Zepter offers more than just cooking solutions; it provides a holistic approach to a healthy and fulfilling lifestyle. What is the philosophy behind Zepter's other products for home, health, and beauty?
Every Zepter product is developed with extensive research and under the careful supervision of numerous experts to ensure it is as effective, economical, and high-quality as possible – enriching the lives of every consumer. From cookware to unique water or air purification systems, the philosophy remains the same: to live better and to live longer.
What are the three most popular Zepter products on the Bulgarian market?
We are pleased to have witnessed a significant shift in consumer attitudes since the Covid-19 pandemic. More and more households are now investing in their health, and we are happy to be part of this change. We have successfully managed to assure Bulgarian consumers that maintaining a healthy and well-functioning body is far more important than saving money to treat unforeseen illnesses. At Zepter, prevention is a top priority. As a result, our most popular products in recent years have been the unique Therapy Air iOn air purification system, the Edelwasser water filtration device, and the Bioptron medical devices with hyperpolarized light.
The Therapy Air iOn air purifier has been proven to remove up to 99.9% of all pollutants. This system has received numerous awards, distinctions, and certifications, positioning it among the best air filtration devices in the global market. It protects not only from fine dust but also from viruses, microbes, chemicals, allergens, and other toxic substances.
The 5-stage Edelwasser water filtration system has become Zepter's most popular product among households. As you know, the purity of water is one of the most important factors in maintaining good health. With Edelwasser, we provide one of the most accessible, economical, and high-quality solutions on the market. This device removes all harmful substances from drinking water, and when we consume truly clean and healthy water, our body detoxifies, strengthens, and operates at its full capacity.
Lastly, our Bioptron medical devices for prevention, therapy, and rehabilitation have attracted significant interest from both end consumers and professionals. Bioptron's hyperlight therapy positively impacts the entire body, regulating immunity, healing bedsores and ulcers, and helping with various inflammatory processes, skin conditions, viruses, and infections – often without the need for medication. These devices use the power of healthy light to enhance the body's natural recovery processes, helping body cells return to their original, healthy and full-functioning state.
Which Zepter product can you not imagine your daily life without and why?
Since the introduction of the Hyperlight glasses, now rebranded as Hyperlight Optics, I have been wearing them constantly. These glasses partially use the same technology as our Bioptron devices and, like them, they positively impact not only vision but the entire body. In 80% of our daily lives, we are exposed to harmful light, and our eyes have little protection against it. Artificial lighting can cause a range of problems for both our eyes and overall health. These special eyewear incorporate the Fullerene C60 molecule, which transforms any light into healthy-harmonized light. Numerous studies have shown that this technology improves sleep, helps the nervous system, mood, memory, and cognitive abilities, providing benefits that go beyond simple eye protection – promoting better physical and mental health. As both the General Manager of Zepter Bulgaria and a consumer, I highly recommend wearing Hyperlight Optics daily, both indoors and outdoors.
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